Verde Energy Group has unveiled a new brand identity. While the graphic changes are subtle, the name change to Verde Energy Group (from Verde LED) reflects the current and future state of the business as it drives forward into a greener future. The new identity better fits the future plans for the business as the group is now offering a comprehensive suite of products that bring Energy As A Service (EAAS) to reality for customers. Building on national and international success with Lighting As A Service, the addition of high performance solar PV and EV charging make the concept of EAAS a reality. The business is really living the slogan of “Making Energy Savings Simple”.
Scale and Ambition
Speaking about the identity upgrade, Paul Martin, co-founder of Verde Energy Group said “We realised that the business was growing and evolving, and our former identity no longer reflected our scale and ambition. We are already one of Europe’s largest commercial LED lighting suppliers. The brand upgrade is really just a reflection of where we are growing the business.”
The new identity does not diminish the commitment to giving back. To date, the tree planting programme has seen many thousands of trees planted. The company continues with the commitment to planting one tree for every ton of carbon saved through the application of energy saving services.
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